About Us
Fennec is a functional safety company founded by engineers who have spent their careers solving complex safety challenges. ASAP, the Advanced Safety Acceleration Program, combines software, physical testing, and expert training into one system, taking safety-critical products from hazard analysis to a defensible safety case.
Who are we?
ASAP was built by people responsible for functional safety for the people responsible for safety: the team designing autonomous systems, the engineer who signs off, and the leader who has to stand behind the product's safety case. When a machine goes into the world and someone has to defend that decision to an assessor, a regulator, a customer, or a legal team, our work is what makes it defensible. Every decision is traceable from hazard to requirement to test, grounded in the right standards, and backed by evidence that a third party can follow, scrutinize, and trust. Because safety is not just about proving that a system works. It is about being able to show, with confidence and clarity, why it is safe to deploy.
Our purpose is to give people confidence in the systems they bring into the world.
BACKGROUND
Where we came from
ASAP was built inside one of the world's most demanding robotics programs, at Amazon Robotics, and used to take real autonomous systems through functional safety under real deadlines. That work contributed to Proteus, the first fully autonomous mobile robot of its kind certified by TÜV Rheinland.
In 2025, ASAP was licensed out for wider use. Today it runs at teams building some of the most complex autonomous systems in the market, including Meta and General Motors.
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What we believe about safety
Clear is not the same as easy.
We make the safety process clear. We do not pretend the work is trivial. No tool does the thinking for you, and any that claims to is selling you a liability. Good tooling removes the friction that has nothing to do with engineering judgment, so the judgment gets the attention it deserves.
A safety failure has your name on it.
"The software recommended it" is not a defense anyone wants to give. Every AI-assisted step in ASAP is drafted for a human to verify, then traced and recorded. The person accountable for a decision stays the person who made it.
Consistency is harder to scale than expertise.
ASAP serves teams of every size. For smaller teams, it provides built-in functional safety expertise. For larger organizations, it delivers the consistency that keeps parallel teams working from the same source of truth.
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Our values
Responsibility
We build for the people whose decisions carry real consequences.
Integrity
We earn trust through transparency, evidence, and engineering discipline.
Clarity
We bring structure to complexity so critical decisions can be made on evidence, not instinct.
Enablement
We help every engineer build the safety expertise their role demands, regardless of team size or experience level.
Optimism
We believe getting safety right is what earns autonomous systems the trust to scale.
Leadership
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BJ Yurkovich
Chief Executive Officer
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Justin Croyle
Chief Product Officer
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Danny Freudiger
VP of Technology
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David Curtin
VP of Finance and Administration
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Steven Marks
Director of Product and functional safety engineer
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Ameliah Tawlks
Sr. Director of Product Marketing and Commercial Strategy
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James Webster
Director of Program
Independently qualified, not self-declared
ASAP's tools are T2-tool qualified against 61508-3:2010, Cl. 7.4.4 by TÜV Rheinland. An independent assessor verified that the tooling reveals defects in your work without introducing errors of its own. A T2-qualified toolset gives you the confidence that the outputs it produces are assessor-ready.
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Build the case for confidence
The systems being built now, robots that move through shared spaces and AI that decides on its own, are only as deployable as the confidence behind them. Earned honestly, that confidence stops being a brake on progress and becomes what lets it happen.
If you are responsible for functional safety, or for standing behind a deployment, we should talk.
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